I haven’t done much this weekend besides clean and organize, but I have been thinking all weekend about making a business plan. It’s really been on my mind lately and I know I need to sit down and figure out what direction my photography is going. I can’t continue to throw money into a website and gear if I’m not going any further than I have been the last few years. I don’t have that kind of cash flow from my current job to justify it.
So the next step is to give myself a sort of category to pursue and determine how to “break in” to that market. Will I pursue editorial prospects? Will I start portrait and lifestyle photography? Will I stick to landscapes? What about stock photography? My first instinct says to go towards editorial, but I know these days it is very difficult to break into true journalism and even harder to keep a business running on that pay alone. So the question becomes what will I do to supplement that missing income? That is where I think a solid business plan will help me. I hope.
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